The Concept:
Generate publicity and sales for the small, independent clothing store.

The Challenge:
Create a viral video that would showcase Kin's unique style of clothes.  For a viral video to work, we needed to get a lot of people to talk about it on the Internet and for those people to want to share it through posting it on their own blogs, emailing the video to other people, and commenting on it on YouTube.

The Solution:
The “L Word” star, Kate Moennig is a fan of Kin, so we made a video where our own host, Katherine Kendall, and Kate go shopping at the store, and Kate dresses our host in her signature style.

The Result: 260,903 views on YouTube and counting; a 5-star rating by 689 people on the video; and over 650 people comments.  If  you search actress Kate Moennig (“The L Word”) on Google, Kin Boutqie's video appears at the top of the search engine.  As a result, many new customers from all over (and fans of "The L Word") visit the store and there has been lots of organic and positive press for the store because of the buzz around the video.

The Concept:
Generate publicity and the expertise of Natasha Sunshine at her salon in Santa Monica, CA.

The Challenge:
Create videos that showcase Natasha Sunshine and her expertise in hair.

The Solution:
SpinandStir created an entertaining, short “How-To” video where Natasha Sunshine shows viewers how to do 3 quick and easy hairstyles for the summer, and then, distributed the video on the Internet.

The Result:
Over 35,000 views on just YouTube; search engine optimization for sexy, summer hair tips / Natasha Sunshine / Byu-ti salon; and last but not least, a call from Rachel Ray asking Natasha Sunshine to appear as a “hair expert” on her show -- after watching her team searched and found the video!